The gradual adoption of innovative technologies in business development has been observed on the market for several decades. We find it in entities operating across almost every area related to the development of new products, cost optimization, effective distribution policies, or the communication of messages to target markets. These are entities with a dominant market nature, but it is not unusual to observe this trend in non-profit or church organizations as well. All these entities share one common variable: the customer base. Retaining a customer is significantly cheaper than acquiring one. Competition is significant, trends and challenges are enormous, and practical approaches require specific knowledge. By synthesizing market challenges and fundamental paradigms, we identify an interesting topic to which we dedicate this book.

Among the topics the book introduces to the reader, greater emphasis is placed on those related to Digital Transformation, the process of transitioning from offline to online environments.

The publication brings together theoretical and practical constructs to clarify the relationships among Digital Transformation, Data-Driven Decision Making, and the Knowledge Economy. By examining topics such as digitalization, quality, data, and profit, a knowledge base has been created that situates the book's topic within the context of contemporary challenges.