Marketing Strategies in the Digital Era - Trends, Challenges, and Opportunities in Business Growth is a collection of peer-reviewed, relevant research chapters that provide a comprehensive overview of recent developments in marketing. The book comprises individual chapters authored by various researchers and edited by experts active in the field of marketing. Each chapter is complete in itself while contributing to a common research theme. This publication aims to provide a thorough overview of the latest research efforts by international authors and to open new avenues for future research and novel developments.