The memoir of a radical mass-marketing entrepreneur, told with honesty and a wry sense of humour, revealing intimate details of his journey to massive wealth and the melt-down. This story spotlights essential life lessons for achieving happiness and fulfilment in business and in one's personal life.

Ron Hume was genetically programmed to be an entrepreneur. He achieved success because he was able to identify unmet needs and his insights allowed him to build successful businesses. His career included Vice-President of McGraw Hill Canada where he turned a successful educational publisher into a highly innovative best-selling trade publisher. He then turned his entrepreneurial skills into building an empire of self-study publishing programs. At the pinnacle of his success over 5,000,000 individuals in the US and Canada enrolled in his Successful Investing and Money Management program. He followed that up with other hugely successful self-study programs. He had offices and warehouses in Toronto, Los Angeles and Atlanta with over 200 employees. He then established North America's first mutual funds which were sold directly to consumers rather than through stockbrokers and established financial institutions. Within 18 months, Hume Funds had over $250,000,000 in assets under administration!

As The Hume Group of Companies grew, Ron lived life in the fast lane hanging out with leaders from the business world, renowned doctors and other professionals, and world-famous artists. This life flamed out within a three-year when the stock market crashed and the internet transformed business practices.

Ron's story is deeply personal. Readers will learn how the hubris resulting from a series of over-the-top successes exacerbated the agony he endured after losing the business empire he had built over a 20-year period.