Welcome to Coors State University, a cash-strapped college that sold naming rights, academic programs, and, ultimately, its soul to a beer company just to keep the lights on. At Coors, the engineering professors are expanding the stadium, criminal justice faculty are the campus cops, and the history professors sell popcorn at concession stands. It’s the world turned upside down – yet not very far from the truth at today’s big state schools. Big Time is ruefully and hilariously a novel for Our Time.