Format: Hardback
Pages: 100
ISBN: 9781803559995
Pub Date: November 2022
Imprint: IntechOpen
Price:
£100.00
This book will be reprinted and your order will be released in due course.
You will be redirected to our distribution partners, Pen & Sword Books, to complete your purchase.
Description:
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and 'living” the brand.
