This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives, is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments.